Only menthol and tobacco flavors are allowed, while the nicotine content is limited to 9 milligrams per nicotine pouch.
In Sweden, nicotine content is commonly between 1.5 and 16.5 milligrams per pouch.
Nicotine is not for children, and therefore the products should neither be colorful nor taste like candy, said Denmark's Minister of the Interior and Health Sophie Løhde (V) when the proposal was presented in the fall of 2024.
Since July 1, 2025, producers have been prohibited from manufacturing the now-banned products.
Larger chains that have products left will need to recall them in the same way as recalling a defective item.
Facts: EU countries that ban or plan to ban white snus
France
Introduced a total ban on April 1, 2026. Violations of the new law can result in imprisonment for up to five years and millions in fines.
Belgium
Introduced a total ban in 2023. Sales can result in fines of nearly 1.4 million SEK. There are no clear rules for what applies when importing for personal use.
Netherlands
Introduced a ban on sales in January 2025. Anyone bringing white snus risks having it confiscated by customs.
Denmark
Introduced a ban on the sale of white, candy-flavored snus on April 1, 2026. A ban on colorful snus cans and a maximum limit of 9 milligrams of nicotine per serving were also introduced.
Norway (not a member of the EU)
White snus has been banned in Norway since it was introduced to the market in 2017. Bringing it in for personal use can lead to a fine.
Finland
Introduced a regulation on May 14, 2025, which means that white snus can only be sold with menthol and mint flavors. In February 2026, a maximum limit of 16.6 milligrams per serving was introduced.
Lithuania
Introduced a ban on sales in 2024. It is permitted to bring white snus for personal use.
Latvia
Has introduced a number of restrictions in recent years, including a maximum limit of 4 milligrams of nicotine per serving.
Luxembourg
The permitted nicotine content was limited in 2025 to 0.048 milligrams per serving, which means that there is a ban on almost all products.
Germany
Sales are prohibited in some states, but permitted in others.
Ireland
According to media reports, the country's health authority is considering a ban, or alternatively a regulation of, for example, flavoring.
Austria
Has proposed age and advertising regulations. According to media reports, the government is considering new regulations that would mean that white snus can only be sold in specialized tobacco shops.
Spain
Has proposed that the permitted nicotine content be limited to 0.99 milligrams per serving, which would effectively remove all products from the market.
Sources: Aftonbladet, Dagens Nyheter, Ritzau, Yle, NRK, AP, AFP, TT
